Night Shift
Year
© 2026
Category
Digital Experience
Night Shift: an identity built for attention, movement, and durable recognition.
A high-contrast digital launch for a new generation of independent makers.
(Context)
We began by defining the tension at the heart of the project, then turned that insight into a flexible visual language.
(Direction)
The final system moves easily across screens, print, and culture—recognizable without becoming repetitive.
(Outcome)
Reach
140k
Launch lift
42%
